Shoppers comes out in force on Black Friday for amazing deals.

Lots of people approach Black Friday shopping armed with their gift lists for family and friends. But it’s also one of the best times of the year to shop for those things you’ve been thinking about for yourself – like a new Black mattress, the luxury line by Simmons.

There’s a reason retailers discount nearly everything on Black Friday, and it’s not because they think you’re going to buy your husband athletic socks for Christmas. (Although if that’s your go-to gift, good for you. Practical items are much less likely to end up in the “re-gift” or return pile.) According to some statistics, as many as 90% of Black Friday shoppers are looking to buy for themselves. Perhaps not exclusively, but they’ll likely take home at least one item for their own use.

And this Black Friday will be no different. Since 2007, retailers have begun holiday discounting earlier, around the first week in November, but they still frequently reserve the special deals for the day after Thanksgiving when traffic will be heaviest. If you’ve been considering a new washer and dryer, the latest smartphone or tablet device, or a new Black mattress, Black Friday may just be your lucky day.

Give yourself the gift of a Black mattress.

Your mattress is an important part of your daily life, and because personal preference plays such a large role in choosing a mattress, it’s unlikely you’ll get one as a gift. If you’re ready to treat yourself to a special holiday gift, or if you and your significant other want to limit the stress of finding gifts for each other, consider a Simmons Beautyrest Black mattress.

Simmons Beautyrest models are known for their durability and comfort. The Black mattresses are a top-of-the-line series that feature excellent motion separation, GelTouch foam and AirCool memory foam to relieve pressure and keep you cool throughout the night, and a 20-year warranty so you can sleep peacefully for the next two decades.

Black Friday shopping is nearly as big a part of the holiday tradition as a turkey dinner or a decorated tree. Enjoy the deals, and take advantage of the opportunity to score yourself something you really want at a price you won’t see any other time of year. Your Black mattress awaits!